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No. 1-7 The Piazza Covent Garden
Some people began queuing on Friday so they could be among the first customers when the shop opened its doors at 1000 BST on Saturday. An Apple executive said it was "a big moment" for the firm as it was its 300th store.
The Grade II listed building on The Piazza has been restored using English oak and York stone and it will employ 300 staff.
Ron Johnson, Apple's senior vice president of retail, said: "Every time we make a product, we try and better what came before it, we tried to do the same with our stores and this is what we have done here.
"It is our most historic store, we've spent a lot of time refurbishing the building, retaining its original features and giving it an Apple spin."
|Shop: IPhones, Ipods, Ipads, Accessories, Gadgets|
Mon-Sat: 9:00 am-9:00 pm
Sun: Noon - 6:00 pm
|No. 1-7 The Piazza|